Does the Representation of Brands in the Media & the Resulting Brand Loyalty, Influence the Product Consumption of South African Female Youth?
1.- 'Does the Representation of Brands in the Media & the Resulting Brand Loyalty, Influence the Product Consumption of the South African Female Youth?' - Description of the Study.
This survey is for young women between the ages of 14years and 22years. It aims to discover how brands create Brand Loyalty through the representation of their products in the media (through advertising), and how this affects their purchase behaviour.
By continuing on and completing the survey, you are agreeing that the results may be used by the researcher in an academic publication. All participants are kept anonymous.